Abstract
The article analyzes the phraseological units of the Ukrainian language which denote the state of prosperity on the material of modern Ukrainian press. The possible transformation types of phraseological units, the influence and role of their functioning is described according to the text of the magazine articles. In the language of modern press copyright transformation phraseologisms used to reconstruct the structure and semantics of traditional phraseologycal units. One common and productive structural and semantic transformations ways phraseological units in the language of modern journalism is substitution, when replacement of one, several or all components are functionally similar elements. Authors resort to lexical replacement components as one of the important opportunities to identify potential functions phraseologisms – increased emotionality journalistic speech, expression of personal attitude to the situation, the events that occur in modern society. The transformed phraseological units, which called influential, wealthy people and the level of profits is a clear confirmation of the changes to the criteria for the state of prosperity. Keywords : phraseological unit (PhU), structural and semantic transformation, prosperity, poverty.
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