Abstract
The article analyzes the theoretical foundations of the functioning of small and medium-sized enterprises in the service sector. Difficult economic conditions have been identified for the functioning of certain types of business in the service sector associated with the consequences of the coronavirus disease COVID-19. An innovative approach is proposed (creation of an innovative product aimed at the external market) in shaping the development of the service sector, the transition to instruments of state financing of innovations – a system of public-private partnership. The features of the functioning of small and medium-sized enterprises in the provision of services in the context of a pandemic have been studied. The direction of business activity in the service sector is considered, an integrated approach is used in the field of business and marketing activities. The main functions of entrepreneurship in the service sector are determined. The current issues of the formation of the features of the service market during the period of COVID-19 quarantine restrictions are analyzed. The functional directions of resource provision of certain types of entrepreneurship have been substantiated and their separate influence on the service sector in a pandemic has been revealed. The analysis of indicators of the economic development of the service sector in the total volume of commercial enterprises, as well as an analysis of the low efficiency of services in the field of business in the context of the COVID-19 coronavirus pandemic. The main problems and obstacles for the development of small and medium-sized enterprises in the provision of services under quarantine restrictions have been identified. According to the results of a survey of the business sector, the most profitable financial services were identified, which tend to increase economic indicators, which, in turn, will contribute to an increase in financial revenues to the country's budget. Trends in the development of entrepreneurial activity on the scale considered are identified and ways to increase the competitiveness of certain types of business in the service sector in the context of a pandemic are proposed.
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