중국과 한국 공공기관의 인포그래픽 유형 비교 분석

Abstract

This study aims to evaluate the value of infographics in the era of big data, compare and analyze the current situation and presentation of infographics in public authorities in China and Korea, identify problems in the design of infographics in public authorities, and propose solutions. The infographics published on the official websites of six public authorities with the same main operations in China and Korea were used as the object of study. The research methodology is first, an exploration of domestic and international papers and literature materials related to information design. Secondly, a comparative analysis of empirical examples of infographics in Chinese and Korean public authorities was carried out using a questionnaire-based survey and SPSS statistical methods. Thirdly, the strengths and weaknesses of infographics design in Chinese and Korean public authorities were identified through the analysis of outstanding design works.
 The findings are that the relevance of public authorities to infographics is based on the functions of the authorities and the nature of the information and that the design and arrangement of graphics, colors, fonts, and typography are used to guide the cognitive instincts of the public and facilitate the communication and delivery of information. The findings of the survey indicate that the Chinese and Korean public authorities infographics are lacking in attractive, simple, and wordless with the public, and therefore research into the design principles and methods of public authorities infographics is necessary.