Abstract
The purpose of this research is to analyze the effect of selection attributes in leisure-sport class on emotional response and behavioral intention. The existing questionnaire was modified and supplemented, and researcher handed out questionnaire, and university students answered the questionnaire directly. The subjects of this study were 255 questionnaires. This study used SPSS Ver 21.0 for frequency analysis, correlation analysis and regression analysis. The results were as follows.BR All factors of selection attributes were positively correlated in relation to emotional response and behavioral intention and among the selection attributes, program factor, employee and instructor factor and facilities factor were found to have a positive effect on emotional responses.BR Among the selection attributes, program factor and facilities factor were found to have a positive effect on behavioral intention. Positive emotional responses were found to have a positive effect on behavioral intention.
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