기내 안전교육에 대한 규범적 가치가 행동의도에 미치는 영향 : 안전태도의 매개효과와 기내 안전지식의 조절효과를 중심으로

Abstract

As shown by the desire and popularity for air travel, air travel has become popular among people, and they are also getting used to passenger guidelines and in-flight safety knowledge when using airplanes. For this reason, tourists who frequently travel by air tend to think that pre-flight education on in-flight safety knowledge is repetitive, uninteresting, and boring. As a result, some of these passengers underestimate the importance of safety knowledge included in in-flight safety education and do not focus on safety briefings. Many think they already know the contents of in-flight safety knowledge and remain careless during safety briefings. However, more injuries or deaths may occur if insufficient measures are taken in the event of an accident, due to lack of attention and lack of safety-related information acquisition during in-flight safety education. In other words, it can be seen that the passenger's safety attitude or safety-related behavioral intention for in-flight safety education, which briefs passengers on in-flight safety knowledge, may appear differently depending on the level of understanding of the passenger's in-flight safety knowledge. Therefore, the purpose of this study is as follows. The purpose of this study is to empirically verify the mediation effect of safety attitude and the moderation effect of in-flight safety knowledge, in the relationship between the normative value of airline in-flight safety education and passenger's behavioral intention, on tourists who traveled by air before the outbreak of COVID-19. Therefore, a survey was conducted from June 28 to August 16, 2021, and an empirical analysis was conducted with 378 valid questionnaires, and the analysis results are as follows. First, it was found that the normative value of in-flight safety education directly affects the passenger's behavioral intention and indirectly but significantly affects the passenger's safety attitude. Second, in the influence relationship between the normative value of in-flight safety education and the passenger's behavioral intention, it was found that the influence relationship was controlled when the level of in-flight safety knowledge was above average. Based on these results, practical implications for domestic airlines are presented along with theoretical implications.