Abstract
The purpose of this study was to investigate the effect of perceived quality, revisit intention and premium payment intention in a selected group of Korean restaurants. The focus was on the mediating effect of experiential value on perceived quality, revisit intentions and premium payment intentions. For the purpose of this study, a questionnaire was distributed to a total of 320 participants residing throughout Seoul and Gyeonggi-do utilizing Korean restaurants in these areas. In total, 273 samples were deemed valid and these questionnaires were analyzed. The results showed first that the perceived quality of Korean restaurants and experiential value is divided into the four following factors: 1) Service quality, 2) Food quality, 3) Space layout, and 4) Atmosphere. Secondly, perceived quality influenced experiential value, revisit intention, and the premium payment intention. Thirdly, experiential value influenced revisit intention and premium payment intention. Fourthly, these results showed that the experiential value was a moderating factor between perceived quality and revisit intention. However, experiential value was not a moderating factor between perceived quality and premium payment intention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
