사회적 협업을 통한 공유가치창출 모델과 사례연구

Abstract

Recently, social economy and social collaboration are emerging as the vehicles to overcome social issues such as poverty, environments and unemployment. This study is to examine the social collaboration model and suggest practical implications through the relevant case analysis. First, social collaborations based on social enterprise are classified by involved participants and collaboration level such as governance based LoB(Line of Business) model and value chain based collaboration model among commercial & public organizations, local community and social enterprise. The level of collaboration is defined as philanthropic, transaction, integration and transformation. Second, three business cases (Hanhwa B&B, Heemanghousing, Chungmil) are analyzed in views of business model, nature of social collaboration structure, and economic & social performance. Key implications from business case analysis are as follows. The level and scope of social collaboration in Korea has extended. The productive social partnerships require that business resource complementarity and resource transfer are necessary. In addition, the sustainable collaboration relationships depend on the distinctive resource and competency of participants with balanced coordinating management. This research is so meaningful that social collaboration models and practical key success factors based on business cases analysis are suggested, which provides the growth or survival path of Korean social enterprises.