Abstract

Purpose – to study the problems of public awareness of the Arkhangelsk region on the directions of modernization of public administration, assessment of the effectiveness of the media population of the Arkhangelsk region. The methodology of work – a case study using the methods of questionnaires, personal interviews, focus – group. Results – evaluation of the level of attractiveness for citizens of the media, the level of trust of citizens to information, a specific problem in the transmission of information. Scope results – Correction of information media policy area. One of the areas of administrative reform was to improve the quality of public services to the population, through the creation of multipurpose centers, portals and registries of public services. From 2011 begins the implementation of the concept of reducing administrative barriers and improve access to public services for 2011–2013 in order to create a service-oriented state. According to the Decree of the President of the Russian Federation dated May 7, 2012 № 601 «On the main directions of improving governance» in 2015 to provide access to services with the use of «single window» must have at least 90% of the citizens. Until 2018 the level of citizens’ satisfaction with the provision of public services should be not less than 90%, and the proportion of people receiving services in electronic form, is 70%. The adoption of these documents on the basis of regulations in the region is changing the content of the information policy of the authorities at the level of new facilities, updated information support to the process of modernization of the system administration of the territory. One measure of the effectiveness of measures on information support reform is a top media informing about the implementation of reforms, the number of submissions. An important aspect of their study is the level of public confidence in the regional media, where they are informed about the main directions of improving the system of public administration.

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