Принцип системности в эмпоронимике (на материале наименований г. Абакана)

Abstract

The aim of this article is to describe the naming of the city retail businesses as a system. This system is an open and dynamic structure with non rigid connections between its constituent elements, since emporonyms are closely associated with the extralinguistic reality — physical objects and social processes. Our analysis has been conducted on the material of Abakan’s emporonyms and odonyms, by means of associative experiment, structural semiotic method, surveying and analysing dictionary definitions. The survey, accompanied by the association experiment, which involved 705 respondents aged 17–76, of both sexes and various levels of education, showed that a lack of motivation in emporonyms may lead to the clients’ negative reaction. The author describes the variety of paradigmatic, syntagmatic and motivational relations in emporonyms. Urban retail businesses’ names as a lexical unit enter the relations of synonymy, antonymy, polysemy, thematic groups, lexical semantic groups, hypero-hyponymic relationship, etc. Syntagmatic relations in emporonyms become apparent in the interaction of the name and the object it refers to, and at the language level proper — as relations of sequence of sounds, morphemes, lexemes. Emporonyms enter into the relations of motivation with the words of Russian and other languages, and with other proper names. The systematicity principle allows us to consider emporonyms as a complex unity with its own constituent components connected by structural links, acting as a functional unity as well.