Abstract

Актуальность статьи обусловлена большим значением глобальной индустрии моды, включающей текстильную и швейную промышленность и важным значением глобальных цепочек создания стоимости, управляемых ведущими ТНК. Установлено, что ТНК индустрии моды Inditex, Fast Retailing, H&M, Nike, Adidas, LVMH, Kering и др. активно применяют аутсорсинг и используют преимущества глобально разнесенной производственно-сбытовой модели. Выявлены характерные черты и механизмы функционирования глобальных цепочек создания стоимости, создаваемых и управляемых ТНК индустрии моды. Установлено существенное влияние данных цепочек на производство и международную торговлю текстилем и одеждой. The relevance of the article is due to the great importance of the global fashion industry, including the textile and clothing industry and the importance of global value chains (GVCs) managed by leading TNCs. It has been established that fashion industry TNCs Inditex, Fast Retailing, H&M, Nike, Adidas, LVMH, Kering and others actively use outsourcing and take advantage of the globally distributed production and sales model. The characteristic features and mechanisms of functioning of GVCs created and managed by fashion industry TNCs have been identified. A significant influence of GVCs led by fashion industry TNCs on the production and international trade in textiles and clothing has been established.

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