태권줄넘기 수련프로그램 재미요인이 태권도장 수련지속의도, 구전의도에 미치는 영향

Abstract

This study compared fun factors in taekwon jump rope consequent on trainees` socio-demographic characteristic of a trainee, and also analyzed the influential relationship of fun factors on intention to continue training, and intention to spread by word of mouth in an effort to look into the influence of taekwon jump rople, on revitalization of taekwondo school business revitalization. As research tools, this study used a questionnaire, and conducted a questionnaire survey with a total of 350 copies. Out of the collected questionnaires, this study used 322 copies of questionnaires for its final empirical study excepting 28 copies which had omissions or did response unfaithfully. For the processing of the collected data, this study used SPSS ver 18.0 for Window statistic al package, and conducted exploratory factor analysis, t-test, One-way ANOVA, correlation analysis, and multi-regression analysis. The research results are as follows: First, There wasn`t a statistically significant difference in fun factors consequent on a trainee`s gender at a significance level of p.05 while the fun factors consequent on number of the week training showed a statistically significant difference in psychological effect and physical effect. Second, As a result the fun factor consequent on a school year showed a statistically significant difference in a sense of achievement, psychological effect and a competitive sense at a level of p.05 while the fun factor consequent on the training period showed a statistical significant difference in psychological effect, physical effect and a competitive sense. Third, As a result, it was found that the subordinate factor of fun factors-a sense of achievement, psychological effect, physical effect and a competitive sense had a statistically significant positive influence on the intention to continue training-its subordinate factor at a significance level of p.05. In addition, this study found that the sub-variables of fun factors, i.e, a sense of achievement and psychological effect had a statistically negative effect on the intention to discontinue training. Fourth, As a result, this study found that the sub-factors of fun factors-a sense of achievement, psychological effect, physical effect, and a competitive sense had a statistically significant positive influence on the intention of doing word of mouth at a significance level of p.05.