Особливості управління інвестиційно-інноваційною діяльністю в сільському господарстві України

Abstract

Abstract. Introduction. Successful functioning of the agricultural enterprise in modern conditions of fast change of needs of consumers and aggravation of competition is impossible without creation effective measures for improvement of qualitative indicators of production, modernization and expansion of manufacture, development of new directions and spheres of activity and also need to plan investment and innovation activities at the enterprise. After all, the chosen innovation and investment strategy is the main tool in achieving economic development and ensuring the competitiveness of entrepreneurial activity, which is why investment and innovation activities need to pay considerable attention to enterprises that operate in market conditions. Purpose. The purpose of the article is to assess investment and innovation activities in agriculture, identify existing problems in this area of the economy and justify ways to intensify investment processes in agricultural production. Results. The experience of many countries with market economies shows the importance of expanding investment support, innovation of economic structures. At present, Ukraine needs to pay more attention to the creation and implementation of promising investment programs to support the innovative development of all sectors of the economy. This will allow the country to increase the competitiveness of its own production and expand the list of technological opportunities in agriculture. In order to increase the efficiency of management at agricultural enterprises and revive the industry, it is necessary to promote the attraction of domestic and foreign investments in the development of agriculture and agro-industrial complex of the country. Conclusions. In determining the innovation and investment strategy for the development of agricultural enterprises in the near future should focus on ensuring and maintaining existing production capacity, creating innovation and investment projects that quickly recoup the investment in production processes, while ensuring the production of competitive products. The key to the implementation of investment activities of agricultural enterprises is also: completion of agricultural land reform aimed at forming a transparent circulation of agricultural land, providing state guarantees of protection to potential investors in agribusiness and socio-economic projects within the revival and development of rural areas.