МІСЦЕ ТА РОЛЬ СОЦІАЛЬНОГО ПІДПРИЄМНИЦТВА У СТАЛОМУ РОЗВИТКОВІ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ УКРАЇНИ

Abstract

The article defines the place and role of social entrepreneurship in the sustainable development of Ukraine, examines the correlation of the goals of such development with the spheres of activity of social enterprises. It is noted that social entrepreneurship is designed to become one of the factors of sustainable development of the state, since the main goal is to improve a person's well-being and quality of life, and the main directions of the mission of this economic phenomenon are social, cultural or environmental changes. It is determined that social entrepreneurship contributes to the implementation of the Sustainable Development Goals, since the priority is not economic efficiency, but the need for sustainable social transformations, the formation of civil society, improving social justice, providing social elevators, improving the well-being of certain groups of the population, their quality of life. At the same time, it uses innovative entrepreneurial approaches, activates self-employment and self-realization of the population. It is proved that social enterprises can become institutions, conductors of sustainable development of the national economy of Ukraine. It is determined that most social entrepreneurs act in a targeted way – causing qualitative changes among a certain group of people or in a certain territory. It is proved that social entrepreneurship is characterized by the investment nature of activity – the principle not to expect a short-term effect or benefit, but to strive to get structural changes in the social sphere, long-term results. It is noted that in relation to large businesses, for the goals of sustainable development, the introduction of Corporate Social Responsibility by the owners and top management of the company will be of great importance, because social entrepreneurship is actually the conductor of ideas for Sustainable Development. Two forms of implementation of the social mission are defined: the social aspect of the activity itself – employment, professional development and education; the social result of the activity, for example, the production of socially significant goods or the creation of new social opportunities. It is stated that social entrepreneurship, smoothing out market failures, is implemented because of protest against business models that permeate all spheres of modern life. Attention is focused on the fact that the spheres of social entrepreneurship meet the challenges set by the Sustainable Development Goals. It is proved that social entrepreneurship can help not only ensure effective economic growth of the state, but also contribute to the achievement of the Sustainable Development Goals, which include, among other things, effective employment, poverty eradication, universal education and Prevention of global warming.