Abstract

The essence and origin of the terms "indicator", "criterion", "evaluation" and "evaluation" are established. The composition of indicators used to calculate the index of competitiveness of regions, approved by the Resolution of the Cabinet of Ministers of Ukraine in 2017, is described. The article presents indicators and criteria for assessing the competitiveness of regions in accordance with the understanding of its elements. The established elements of competitiveness of coastal regions include the following: "territory", "people", "processes", "administration". For each element of competitiveness of coastal regions, indicators are selected that show their specificity. It has been established that evaluation is the process of using analytical methods and tools, procedures for measuring socio-economic phenomena. In this case, the criterion of competitiveness – the established values of parameters and characteristics of socio-economic processes, according to which the parameters of the object competitiveness are substantiated. The criteria of the competitiveness of seaside regions It is necessary to include the characteristics of the determined indicators of the competitiveness of seaside regions, according to which it is possible to substantiate the competitiveness parameters of the Primorsky region. The given method uses the synthesis of methods: statistical and expert evaluation. We will add that the advantages of this technique fixed at the state level are a thorough analysis of groups of indicators that characterize the efficiency and innovation development of the region. The disadvantages need to include the complexity of calculations, time to collect and process statistical information, the lack of consideration of the specifics of regions according to geographical features or development of the economic system. The choice of a system of indicators for assessing the competitiveness of the region is a stage taking into account the possibilities of Ukrainian statistics, as well as takes into account the world experience of minimizing the number of indicators. Information provision of the competitiveness of the region provides for the formation of a database on the internal environment of the region on the basis of analysis of statistical reporting, data management, financial, tax, managerial, distribution of functions, powers and responsibilities among region managers at all levels.

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