Abstract

In the article, the author notes that many regions of Ukraine are characterized by increasing uneven socioeconomic development. According to the author, this is facilitated by observing the aggregate influence of infrastructure policy with the natural formation of the system "center – periphery" with disproportionate regional development. The article deals with the paradigm of healthy development, which intersects with the theory and practice of inclusive development and the concept of sustainable development. The analysis of the number of scientific researches on regional equality from the software environment Google Books Ngram Viewer is shown. Graphically, the distinctive features of the factors of regional development models determine the success of their implementation and starting points for the movement to meet the conditions of the following models. The article emphasizes the effectiveness of gradual regional development with the transition from the economic growth model to the model of a healthy economy with each transition model. Examples of practical approaches to regional development in the countries of the European geographical region are given. The author tests the hypothesis that taking into account the principle of phasing is the factor that determines the prospects for the region's development, and under other conditions, there is an asymmetric development of territories within the area. The comparative analysis of critical parameters of the rating of countries on innovation, purchasing power, environmental friendliness, etc. is carried out. The author analyzes the consolidated results of the all-Ukrainian survey of respondents on self-assessment of health and related socioeconomic parameters – a sense of happiness and purchasing power. To find out the predominant factors that motivate respondents to assess their level of health at the level they subjectively indicate, it is advisable to conduct field research. A cluster approach to the development of regions with SMART specialization with an emphasis on health is proposed. To combine information about all the region's proposals, the author considers it appropriate to create a specialized platform with a primary focus on the B2C audience, followed by the addition of B2B areas to find mutually beneficial partners.

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