Abstract
The key areas for improving agribusiness sustainability and responsibility are related to environmental, economic, health and social factors. Companies recognize that integrating the ESG (Environmental, Social, and Governance) approach into their operations not only contributes to eliminating negative environmental and social impacts, but can also be a source of competitive advantage. A more sustainable company can attract investors who are committed to ESG principles. Incorporating an ESG approach into business planning minimizes risk and maximizes the efficiency of agribusiness projects. The novelty of the research lies in identifying and describing specific ESG metrics in the business planning process, both quantitative, measurable indicators, and qualitative ones, to motivate agribusinesses to improve their financial performance.. The study places a particular emphasis on environmental and social performance. The authors have formulated methodological approaches for the use of ESG principles in business planning for investment projects in the agribusiness sector. The integration of Sustainable Development Goals (SDGs) and ESG principles into the sections of a business plan is presented in the form of a conceptual scheme. Using this relationship, companies should strive to incorporate various ESG trends into their business plans. Based on the analysis of rating agency data, business benchmarking in the agribusiness sector is presented, and sustainable development projects are discussed. The concept of sustainable agriculture is interpreted to include projects such as the implementation of precision farming technology, the automation of business processes, the improvement of soil fertility and productivity, land reclamation, the use of fallow land and the use of crop rotations optimised to maintain soil quality. The practical significance is defined in the identified ESG practices and the opportunities for their incorporation into business plans for the agribusiness investment projects.
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