한국형 지역기반관광(Community-Based Tourism) 관광두레의 체계적 성장방안에 관한 탐색적 연구 : 전문가 심층인터뷰를 중심으로

Abstract

The purpose of this study is to find out several ways to foster Korean CBT Tour Dure. For this study, in-depth interviews for the first and second experts were conducted. The implications of this study are first of all, since the importance of developing education programs for Tourism Dure community and Tour Dure PD is high, the education consisting of systematic and realistic contents should be promoted in the future. Second, through the reorganization of performance indicators to strengthen the competitiveness of the Tour Dure project, a competitive resident support project in the future should be established. Third, in the face of a lack of public awareness of the Tour Dure, the continuous promotion and marketing of the Tour Dure business should be maintained through various promotional channels. Fourth, since the role of local governments is very important in the Tour Dure project to revitalize the tourism industry in the region, various participations of local governments are necessary. The expected effects of this promotion of Tour Dure may contribute to the competitiveness of the local tourism industry and the development of the national economy by discovering new local tourism contents and creating local jobs. The significance of this study is that it has produced detailed practical implications for Tour Dure businesses in the absence of research on Tour Dure.