Abstract
This study examines the identity of contemporary sport pointing out some problems of external values of sport in modern society, and offers some intrinsic values of sport. Instrumental values dominate contemporary society and the value of things in themselves has become an outdated concept. At the same time, today much of sport exists under a value system that recognizes the objectivity of the scoreboard as the only true assessment of worth, and denies the value of the subjective, experiential, and personal dimensions of sport. In contemporary sport, the victory is seen as being more important than the way in which it is achieved. Quality of performance is secondary to the result, and the values of the game are eclipsed by the cash value of winning. Sport would not be an arena in which excellence would have any meaning. Our values in contemporary sport should emphasize the quality of performance, and value should be acknowledged by standards other than instrumental efficacy. Then athletes` craft could provide a humanizing theme for their lives.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
