Abstract
The article discusses the poetic features of the novel creativity of the famous contemporary Turkish fiction writer Z. Livaneli by the example of his two most popular novels “Serenade” (2011) and “My Brother’s Story” (2013). It is proved that the literature-centrism of Z. Livaneli’s poetics is determined by intertextual play with the clichés of “high” classics (romanticism, sentimentalism, realism, postmodernism) and “low” mass literature. The analysis of the writer’s literary strategies leads to the conclusion that the author is oriented toward a reader with the average level of competence in reading, which inevitably leads to the simplified form of intertextuality in his works (decoding quotes, allusions and clichés).
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