ЭКОСИСТЕМНОЕ РАЗВИТИЕ КЛИЕНТООРИЕНТИРОВАННОГО УПРАВЛЕНИЯ

Abstract

The digital age is beginning to transform itself and offer new ways of organizing value creation. For an ordinary consumer, these processes were characterized by closer attention and already indisputable inclusion of the consumer in many enterprise management processes, including, among other things, strategic decisions. As a result, new consumer-driven value creation processes lead from value chains to digital ecosystems. Industrial giants are giving way to a new type of enterprise, such as Apple and Alibaba, that rely on the power of their digital ecosystems to achieve market dominance. Without understanding what digital ecosystems are and how they function, it is impossible to create modern customer-centric management. Many new smaller companies emerging in current markets are interested in how organizations other than these giants can play with the ecosystem paradigm. The motivation for creating the framework presented in this article, and the research behind it, is to foster a better understanding of the concept of digital ecosystems.