Abstract
In modern conditions marketing and communication processes of interaction with consumers should be based on fundamentally new ideas, ingenuity and creativity, maximum individual, personal approach to the buyer, as well as interactive information technologies. This can be achieved by multimedia technologies. In a highly competitive business environment multimedia technologies are used everywhere. According to marketing scientists, they are now an indicator to assess the company’s approach to its own activities. The absence of multimedia in the work of the firm can indicate that the company lives yesterday.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
