Abstract
This study analyzes the mediating effect of self-efficacy and job satisfaction in the relationship between consultant self-leadership and innovative behavior. In order to analyze the mediating effect of self-efficacy and job satisfaction, the Model 6 series multi-media model of SPSS PROCESS macro was applied. A survey was conducted on 240 consultants, and a study was conducted with 172 cases. Behavior focused strategies, natural reward strategies, and constructive thought pattern strategies all had a positive effect on self-efficacy, job satisfaction, and innovative behavior. Self-efficacy has a positive effect on job satisfaction and innovative behavior, and job satisfaction has a mediating effect in the relationship between self-leadership and innovative behavior. The mediating effect considering the causal relationship between self-efficacy and job satisfaction is only effective in constructive thinking strategies. Self-leadership is very useful for consultants to create new ideas to improve the performance of their work and organization. This fact suggests that improving self-leadership in practice is of paramount importance to consultants due to the nature of consultants' work to solve problems of undergoing examination companies and present alternatives.
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