Abstract

This study analyzed the influence of university students' self-concept on their careereducation satisfaction, mediated by goal orientation and career maturity. The results showedthat university students' self-concept influenced their career education satisfaction in terms of career exploration in major and general education courses, and career preparation-relatedcourses. self-concept and career maturity had a significant relationship when mediated by goalorientation. High self-concept alone does not necessarily lead to career maturity without cleargoal orientation. The formation of self-concept, mediated by goal orientation and careermaturity, had a significant influence on career education satisfaction. Even students with ahigh level of self-concept who had clear goal orientation and high career maturity showed lowsatisfaction with their career-related education, indicating the need to review and improve thecurrent educational system. Similarly, students with low self-concept who failed to set cleargoals and develop career maturity also showed low career education satisfaction. Regardlessof the approach, there are areas that need to be improved to increase satisfaction. Thesefindings suggest the need to provide university students with more opportunities to develop astronger sense of self-concept, and to ensure that career education is closely integrated withthe development of goal orientation and career maturity. Further research is needed to explorenew approaches to enhancing university students' career development and satisfaction withcareer-related education.

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