Abstract

The goal of this study is to look into how and what effects algorithmically designed media have in a certain setting. Specifically, we did focus group interviews with people who use ADS media. The goal was to find out how they used ADS media, figure out how willing they were to accept algorithms based on those behaviors, and talk about literacy programs and ways to keep people from accepting optimal ADS media. For a quick summary, here are our results. First, people who used ADS media mostly thought about the cost-benefit ratio, though there were differences between age groups. Also, younger people were more focused on computing accuracy, while older people were more focused on how things fit into the bigger picture. Aside from that, people were stuck in a state of computational trust, where they had mixed feelings about digital and traditional confidence. Furthermore, people didn't understand how much data was worth in money, so they didn't see how important it was to get paid for their work.

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