Abstract
This study develops a substantive theory by analyzing how women personal trainers perceive and interpret body management, and how they establish themselves as personal trainers. The study subjects were limited to women personal trainers who had experiences of participating in a body fitness competition. The author selected the subjects by snowball sampling which is used for qualitative studies. They were recommended by a female personal trainer who was the author’s long-time acquaintance. After the subjects received explanation on the intention of the study, 8 subjects who had intention to participate in the study were selected. For the data collection, the non-participant observation and in-depth interview were conducted. The data analysis was conducted according to open coding, axial coding and selective coding which were provided by Strauss and Corbin (1998). In the source data collected by the in-depth interview, 81 concepts, 15 subcategories and 9 upper categories were derived. The central phenomena were found to be body management and participating competitions, and the causal situations for these phenomena weer prejudice and anxiety for the occupation. These causal situations reflected context situations of body management fever and career building. In addition, the subjects gave effort to manage their bodies and adapt to be a personal trainer based on interventional conditions such as achieving recognition or self-satisfaction. With interactive strategies such as seeking fun in body management and having self-esteem, they established themselves as women personal trainers. Their experiences of body management had positive effects on establishing themselves as trainers while they instructed the fitness center members using their experiences. These experiences are the driving force that makes the subjects continue body management. These become their own ability, which can be the strategy to establish themselves as women trainers in the male-oriented world of trainers.
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