Abstract
This study aims to contribute to the improvement and revitalization of purchased rental housing by comparing perceptions between consumers and providers. Housing providers perceive 'external factors' (external noise and odor), 'administrative factors' (completeness of defect repair, ease of receiving defect repair, and connections and support from welfare services), and 'social factors' (opportunities to participate in neighborhood social gatherings) as relatively less important than tenants. Therefore, it seems that housing providers need to actively shift their priorities to customize their work in order to improve the housing satisfaction of tenants in purchased rental housing.. The policy implications are as follows: First, the government and the Incheon Metropolitan Government need to improve the system to realize the per-unit support price of purchased rental housing. Second, the significant impact of exterior noise on residents of rental housing requires a paradigm shift from the current policy of focusing on areas where housing is available for purchase. Third, public housing operators should make efforts to keep effective rents below a certain level, such as flexibly adjusting the conversion rate between security deposits and monthly rents to ensure housing stability. Fourth, it is possible to improve residents' housing satisfaction by improving 'external factors' that public housing operators can control. Fifth, iH needs to improve its management system, which is currently categorized into two regions based on the volume of goods per region, to one that can be visited once a week. Finally, iH's residential welfare service program needs to be improved, as it is mostly conducted in apartment complexes based on convenience and efficiency.
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