ПРОФЕССИОНАЛЬНАЯ РЕПУТАЦИЯ КАК РЕСУРС МЕДИЦИНСКИХ ДИНАСТИЙ

Abstract

Objective of the study is to present the characteristics of reputation as a resource of medical dynasties, as well as to identify its role in regulating the labor activity of dynastic doctors. The methodological basis of the research are the concept of social and symbolic capital, the theory of social reproduction by P. Bourdieu. Reputation is considered as "a social representation shared by the majority, having a temporary and local character, associated with a certain name and based on more or less influential and formalized social assessments".       The empirical basis of the work is the materials of an empirical study conducted in 2020-2021 using the methods of autobiographical narrative interviews with representatives of medical dynasties, a mass questionnaire survey of the medical community and the method of in-depth interviews with doctors interacting with colleagues - representatives of dynasties.   Research results. Professional dynasties in medicine act as transfers of reputation, which is an element of symbolic capital, significant for the strategies of social reproduction of the family. Reputation transfers, acting, as a rule, from older generations to younger ones, create a resource for securing a young specialist in the professional community and gaining the trust of patients through informal communication channels (word-of-mouth marketing) and patient expectations based on experience of consulting an ancestor-professional. At the same time, the reputation of the family acts as a mechanism for social control of the medical profession, and maintaining a positive reputation serves as a guide in the professional development of the successors of the dynasty.   Prospects of the study is further sociological analysis of the constructive and destructive potential of professional dynasties in Russian society.