Abstract
Regional culture default has become a problem to be resolved in the study regarding the status quo of rural renewal architecture in China. It is widely known that regional culture plays a crucial part in terms of people’s wellbeing. For the moment, most of the studies on regional culture were made from the perspectives of humanities and sociology. Being fully aware of this problem, the values of regional culture were studied from a neuroaesthetic point of view. Firstly, the significance of memories in aesthetic perception model was confirmed in this study starting with the aesthetic perception model itself. Secondly, the related studies regarding autobiographical memory were analyzed. Positive emotions come from positive memories. Therefore, activating autobiographical memory is a resultful approach to obtain positive emotions compared with other approaches. As shown in the studies applying FRMI technology that positive autobiographical memory can activate the striatum in a prominent manner. Such activation of striatum means the activation of the brain reward mechanism. Therefore, the positive autobiographical memory is of great significance for arousing the aesthetic consciousness. At last, related elaborations were made on autobiographical memory and regional culture in this study. On account of the formation of autobiographical memory is greatly affected by regional culture. As a result, the perceptual results triggered by the architecture with regional culture are under the influence of the brain reward mechanism activated by the autobiographical memory. This was considered the source of aesthetic perception for the architecture with regional culture in this study. The aesthetic perception generated by the architecture with regional culture was expounded in this paper by means of the neuroaesthetic analysis method on the basis of autobiographical memory. Hoping to provide supportive evidence for the values of regional culture in architectural design.
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