ГРОШОВІ ПОТОКИ У ФІНАНСОВОМУ МЕНЕДЖМЕНТІ СТРАХОВОЇ КОМПАНІЇ

Abstract

The article is devoted to the justification of the theoretical and methodological foundations of the cash flows and their role in the financial management of the insurance company. As a result of the analysis of the domestic economic literature, a rather low level of research of the issues and problems related to the cash flow of the insurance company has been revealed. It has been noted that the economic content of the insurer's cash flows is determined by the peculiarities of the financial relations in the insurance business, the material basis of which is the circulation of the financial resources caused by the movement of funds, mainly in the monetary form. It has been emphasized that the effective management of the cash flows is the key to ensuring the financial stability and liquidity of the insurer. In order to determine the definition of the concept “cash flow of the insurance company”, its essential features have been defined, the essence and content of the cash flows from the operational, investment and financial activities of the insurance company have been revealed. It has been established that the scientists consider the cash flow from the different points of view: as the net profit; as the difference between the funds received and paid by the enterprise for a certain period (thereby the cash flow is equated with the balance of funds); as cash flows in the form of receipts and payments for a certain period. We believe that the selection of only one approach will be incomplete, and depending on the tasks of financial management, it is advisable to use different approaches to determine the cash flow. It has been established that there is no clear distinction between the concepts of “cash flow” and “financial flow” of the insurance company, and questions regarding their essence remain debatable and require certain clarifications. Based on the analysis of the concept “cash flow of the enterprise” and the systematization of the concept “cash flow of the insurance company”, it is proposed to consider the cash flow of the insurance company as the continuous process of cash movement and their equivalents in the form of their receipts and use (outflow) for a certain period in the process of operating, investment and financial activities. The characteristic features of the insurer's cash flow have been determined. The external and internal factors affecting its cash flow have been highlighted. It has been emphasized that in order to ensure effective management of the insurer's cash flows, it is necessary to systematize them according to certain classification features, each of which has practical significance. The classification of cash flows in the insurance company has been clarified.