Abstract
The purpose of this study was to examine the relationship among community image congruity with sport event, satisfaction, reliability and revisiting invention. A total of 300 participants were selected from hosts who visited during ‘2013 Hwang young jo marathon event’. 285 questionnaires were returned and finally used for this study. The data were analyzed by the frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structure equation model analysis by using SPSS Version 17.0 and Amos 7.0.BR The result was as follows through methods of analysis; First of all, sport event and community image congruity effect on satisfaction. Second, sport event and community image congruity effect on reliability. Third, sport event and community image congruity effect on revisiting invention. Forth, satisfaction effect on revisiting invention. Lastly, reliability effect on revisiting invention.
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