디지털전환 관점에서 본 지속가능한 패션의 의미와 방향

Abstract

The recent COVID-19 pandemic has changed many dimensions of our lives in a short period of time. Digital technology and sustainability are rapidly leading the flow of change, and these two key concepts are expected to provide the greatest opportunity for the growth of the fashion industry in the future. The purposes of this study are (1) to examine the use of digital technology in the fashion system and (2) to analyze the interrelationships of digital transformation and sustainable fashion and then present directions for digital transformation to positively contribute to sustainable fashion. The results are as follows. First, digital transformation is taking place in all areas of the fashion industry, including consumer demand generation product development, production and inventory management, retail and sales, and marketing communication. Second, the stage of digital transformation is also activated in a variety of ways, from digitizing data to creating new businesses such as NFT digital design. Third, zero waste, carbon footprint reduction, cooperative consumption, and authenticity verification are presented as sustainable fashion directions through digital transformation. Given the broad scope of this study, its ability to conduct in-depth analyses is limited. In addition, both digital transformation and sustainability are ongoing issues, so the evaluation of the results and their meaning can be changed. Therefore, further studies that focus on certain digital transformation types or sustainable directions derived from the results of this study or that update the overall research are suggested.