Abstract
The article considers features of the modern development of enterprises in a global aspect. It was established that for the strategic development of the enterprise today it is necessary to focus on the provisions of Industry 4.0. In the conditions of the development of digitalization, new products and needs are created, the volume and speed of obtaining information increases, which expands the opportunities for the development of a new business based on the latest technologies, models that were not used before. The digital economy makes it possible to accumulate previously unused reserves in intellectual and personnel support, thanks to the search for new forms and methods of conducting business and communication. The main determinants of strategic development of enterprises were singled out. An algorithm for making strategic management decisions is proposed, which includes appropriate stages that can achieve the goal, namely: data collection; assessment of the company's strategic positions; the choice of strategic alternatives; making strategic decisions. It is proven that the strategic development of the enterprise is strengthened at the beginning of strategic management in terms of defining the goal, tasks, principles and criteria that form the final vision of the desired result, and help to form an inescapable way of managing the enterprise in the long term. A conceptual model of strategic management of the enterprise was formed, which includes the goal, tasks, principles, methods of achieving the set goals. The foundation for the construction of a conceptual model of the strategic development of the enterprise arises in the justification and simplified procedures for the construction and achievement of certain goals for the development of the enterprise. The main goal of the proposed model is the implementation of modern enterprise management processes, which consist in the use of modern forms and methods of digitalization of production. The conceptual model will contribute to the adoption of strategic management decisions, the improvement of the final results of activities, the rationalization of the structure of the formation of resources and costs, the achievement of the goals of the strategic development of enterprises in the conditions of digitalization.
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