Abstract
The activity of marketing agencies belongs to the sphere of services and consists in providing various marketing services to clients. The article characterises the activity of this agency, which includes conducting marketing research, developing marketing strategies, creating and promoting advertising campaigns, etc. This article considers the reengineering of business processes in the activities of the marketing agency. Business processes, business tasks of a marketing agency are described, their classification is given, organisational and logical and temporal links of business tasks solution, information flows and performance indicators are defined. The relevance of this study lies in the need for continuous improvement of marketing agency activities in the context of a rapidly changing market and technological innovation. Re-engineering of business processes in the activities of a marketing agency allows to increase the efficiency of work, optimise costs and improve the quality of services provided to customers. The results of the study can be useful for optimising the activities of marketing agencies and increasing their competitiveness in the service market.
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