РОЛЬ УПРАВЛІННЯ МОБІЛЬНІСТЮ У СФЕРІ СТАЛОГО РОЗВИТКУ

Abstract

Abstract Introduction. In the past, the concept of transport was considered a very simple type of movement, but the corresponding update of this occurred with the advent of innovations in the field of transportation with the ability to transport people and goods with high productivity. First, the use of steam, and then gasoline and electricity, especially in the railway sector, changed the perception of mobility "manually" to "mechanized". In the 20th century, the proliferation of the private car led to a revolution in mobility, a change in previous settings of the urban concept and its functionality. In the 1950s, the vast majority of the population could easily buy a private car, especially thanks to decisive political strategies that contributed to the development of the automotive industry. Mobility is a complex system that includes several modes of transport, such as road, rail, sea and air, interacting with the infrastructure through transport services. Man is between two entities, both user and object, depending on goals, potential benefits, or external factors. The article is devoted to the analysis of factors influencing the management of mobility in settlements. Problems. Mobility management is designed to improve the quality of life of citizens and minimize the external consequences that the community must suffer from transport problems; thus, the application of specific measures is intended to make the use of accessible transport more efficient and reasonable. Purpose. Defining the role of mobility management for sustainable urban development. Materials and method. Mathematical modeling, function of systematic utility Results. Instead of using traditional incentives in the form of discounts and vouchers, gamification is a new strategy to promote resilience, when employees are encouraged to be more physically active and use the transit system through a system of ratings, challenges and rewards. Conclusions. With the help of gamification, municipalities can implement interesting and innovative policies based on increasing the attractiveness of certain types / routes / directions of public transport. Key words: mobility, sustainable development, city, passenger traffic, management.