Abstract
The theoretical issues of the formation and evaluation of effective communication technologies in public administration are investigated. Based on the international experience of effective communicative activities in the field of public administration, the directions for increasing the efficiency of communicative activities of civil servants, involving citizens in public administration processes, and reducing public expenditure have been determined. The proposed approach to determining the effectiveness of communicative activities in public administration, unlike the existing ones, provides for the determination of an integral performance indicator based on the use of taxonomic analysis methods. Taking into account the need for timely balanced communicative influences on the public administration process, a comprehensive assessment of the indicators of the effectiveness of public communication activities is proposed with a view to creating civic responsibility and monitoring its impact on management interaction processes.
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