Abstract
This study is designed to find out the meanings of brands and the components of them in the apartments in order to understand the meaning of an apartment brand and provide people with the implications in appreciating the value of an apartment. For this purpose, this study adopted the AHP research methodology to conduct on residents in Seoul, Gyeonggi-do, and Incheon to understand the components of an apartment brand and their priorities recognized by the consumers. This study focused on the classification of consumer's recognitions of apartment brands into upper factors and lower ones, and their priorities. The findings would be helpful for people to clearly understand apartment brands.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of the Korea Real Estate Management Review
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
