Abstract
The purpose of this study is to examine the relations between the image of Korea and the quality of medical service tourism and the satisfaction to Chinese medical tourists. To do so, this study expects to examine the difference between the age groups among Chinese medical tourists, and to develop a marketing strategy. In order to conduct the analysis, the total of 300 samples were collected and the total of 201 samples were used for the final analysis.BR This result implies that the difference of modernization between Korea and China has a little to do; thus, the image of one’s country is not an important factor. Additionally, As Chinese, who were born after 90’s and after 90’s, are aware of the quality of medical tourism service through the globalization and the security, it is important to develop a marketing strategy based on the result of this study.
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