Abstract

It is intended to present examples of improvement of urban landscape design through the landscape color strategy of Yeongcheon-si, Gyeongsangbuk-do, a city centered on rural areas. This study would like to propose improvements to the underdeveloped urban facilities and the old street scenery, which are common problems of rural cities. It is hoped that the image brought by the change in color will give vitality to the region, and that the lives of residents will be greatly improved in quality. First of all, prior to the study, a survey and analysis of the color status of Yeongcheon-si, Gyeongsangbuk-do, were preceded. In addition, a opinion survey was conducted on the unique color of Yeongcheon-si, and through it, i tried to understand how the city image was formed. In earnest, the color strategy was formed and the representative colors of the landscape reflecting the regional characteristics of Yeongcheon were extracted. Then, keynote colors and guidelines for color display were presented and regional concepts and processes were constructed. This study also attempted to consider color planning, color management, and subsequent management, including systems for each element. It is expected that urban landscape colors reflecting citizens’ emotions on the basis of the humanities environment will be able to more effectively represent regional characteristics. In particular, color images suitable for spatial characteristics were applied to each region, such as the northern Bohyeon Forest area, the eastern Nakdongjeongmaek area, the central urban area, and the western Palgongjimaek area. While forming such a unique color space, it is expected that a unified image of Yeongcheon-si can be obtained by giving continuity to the basic colors. It is expected that more beautiful urban regeneration will be possible by setting detailed guidelines to create an attractive street by giving Yeongcheon-si a pleasant urban image. Through this study, I hope that the appropriate use of urban landscape colors reflecting regional characteristics will be achieved along with the understanding of humanities and natural environments, not indiscriminate application of urban landscape.

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