Abstract
This article discusses the topical problem of creating the export potential of enterprises of the agro-industrial complex in the context of European integration processes. The authors analyzed the main factors influencing the formation of export potential, including legislative, economic, technical and other aspects. In particular, the influence of European integration processes on the terms of foreign trade and export activities of agricultural enterprises is considered. The article also highlights the aspects of the formation of export potential in the context of European integration. Today, the agro-industrial complex is one of the largest and most important sectors of the Ukrainian economy. It is here that the bulk of food resources and almost three-quarters of retail turnover are formed. In addition, agro-industrial enterprises have a significant contribution to the development of the industry and the country's economy as a whole. The agricultural sector of Ukraine is also one of the key elements of the economic systems of many countries with market economies. The development of the export potential of agricultural products is a guarantee of economic growth as a whole, which includes, among other things, staff training and qualitative changes in the marketing system. The prospects for the successful formation of the export potential of agricultural enterprises of Ukraine in the conditions of European integration are that agricultural enterprises should focus on improving the quality of their products and compliance with international standards. This will allow them to take their place in international markets and compete with other countries. In addition, increasing the range of products will allow agricultural enterprises to optimize their competitiveness on foreign markets and reduce the risk of changes in export conditions. Improvement of transport links, customs procedures and storage conditions will ensure efficient and quick export of agricultural products.
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