Abstract
In connection with the acceleration of the communication process, the issue of studying a virtual linguistic personality is currently more relevant than ever. The article examines the effectiveness of the use of blogs on the Instagram network of different types in terms of emotional accompaniment and influence of the author on the recipient, as well as the effectiveness of organizing digital discourse space. The emotive component of the pragmatic meaning of "fasting" is the subject of research, the emotive plan is the reason that prompts the author to create a text.
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