ТЕОРЕТИЧНЕ ОБҐРУНТУВАННЯ ПОНЯТТЯ «ЕЛЕКТРОННА КОМЕРЦІЯ» ТА ЇЇ КЛАСИФІКАЦІЯ

Abstract

The rapid growth of force majeure (pandemic, war), as well as the intensification of competition in the market require innovative solutions. In this case, the main role of an important factor in increasing competitive advantage is given to e-commerce. It is the rapid development of digitalization, which has taken place in all sectors of the domestic economy, requires the constant growth of informatization of society. Today, communication between businesses takes place through e-commerce technology. In recent years, trade transactions have been concluded via the Internet, using advanced e-commerce technologies that significantly increase the level of competitiveness of the enterprise. In Ukraine, the use of e-commerce technologies is a phenomenon that is gaining momentum, and the issue of choosing e-commerce technologies is particularly acute. Studies of the scientific literature have shown that the analysis of the theoretical foundations of e-commerce terminology has written a lot of scientific papers. However, in our opinion, the question of choosing the features by which e-commerce technologies can be classified remains little studied. The rapid development of e-commerce dictates new requirements for domestic enterprises. It is the involvement of e-commerce mechanisms that allows the company to gain a competitive advantage. Acquired advantages will allow you to gain an advantage over competitors. Becoming a leader in the use of information technology will allow you to take an active position in the implementation of new business ideas and projects. To improve the business environment using e-commerce technologies, it is necessary to improve the regulatory framework concerning the interaction of enterprises with each other, with consumers and government agencies. E-commerce technologies such as B2B, B2C and C2C are widespread in Ukraine. However, a significant percentage of trades are conducted by buyers through foreign rather than domestic sites. This is due to the difference in prices set by manufacturers. Thus, modern business without the effective use of the Internet has no future.