Abstract
The hospitality industry is a major driver of economic development and has a major impact on several facets of sustainable development. The hospitality sector is experiencing continuous diversification and expansion over time, becoming one of the world’s fastest and largest-growing sectors. Тoday, the global market is witnessing a revival of the hotel market, after quarantine restrictions, the hotel business is trying to get out of the crisis and be competitive in terms of guest requests. The article examines the current state of the hotel industry in Ukraine. The authors' attention is focused on modern hotel innovations and their transformation. Based on the results of the research, innovative tools for the revival of business in the post-war period have been identified. It is well-founded that innovation in this sector is crucial for reformulating the business model and increasing competitiveness. Digital transformation and the leverage of technology play an important role in today’s hospitality industry, especially in the post-pandemic era. Hospitality technology is the application of information technology, such as robotics, big data, cloud computing, and virtual reality, with the goal to solve business problems for organizations in the hospitality field. Business costs and efficiencies can be significantly reduced by automating traditional labour-intensive tasks. There is no doubt that innovation is at the heart of the success and survival of the hospitality sector because it enables them to improve product quality, increase efficiency, reduce costs, meet customers’ changing needs and increase sales and profits, thereby growing and gaining a larger market share and standing out from competitors.Through a combination of internal information sharing and what’s available online, hotels can use digital data to rapidly improve revenue management, and operations and design better strategies for understanding customers through sales and marketing. The ability to collect, interpret, share and respond to data is critical for all hotels to optimise their performance.
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