РОЗВИТОК РЕГІОНАЛЬНИХ РИНКІВ ПРОДОВОЛЬСТВА В УМОВАХ ІННОВАЦІЙНОЇ ЕКОНОМІКИ

Abstract

The article notes that the innovative development of the food market at the regional level is adequate, socio-economic development of the economy and is designed to meet the needs of the population in food with different income levels, improve quality of life and ensure food security. Ensuring the innovative development of the regional food market should be carried out with the active participation of the state in this process. The transition to a "digital economy" contributes to the realization of the synergistic effect of the main factors of production and intellectual capital. Improving the efficiency of logistics chains at the meso level, as well as mechanisms and tools for their development in regional food markets should be based on world best practices and should be laid down methods of analysis that optimize flow processes and assess the effectiveness of decisions. Service cooperatives will expand the number of suppliers of agricultural products and food, buyers of logistics services, as well as the ability to quickly choose them transforms supply chains in the supply network. Advisory services should be formed on the basis of higher education institutions, involving higher education institutions taking into account regional peculiarities. This will enable the creation of marketing centers for research of certain consumer sectors, development of a network of advertising agencies, transport infrastructure, permanent universal and specialized fairs, exhibitions, improvement of statistical system, use of innovative technologies, Internet technologies, e-commerce development, leasing funds, advisory funds. centers, support for insurance companies, etc. The mechanism of regional food market management includes the following elements: creating a favorable climate for entrepreneurs, organizational, methodological and financial support of the state, promotion of goods on regional and international markets, training of qualified personnel, innovation and other modern forms of trade. Ensuring the stable development of the food market and food security should be carried out by providing tax benefits, subsidies to food producers, compensation payments, stimulating the export of agricultural products, monitoring the rational use of land resources, etc. To ensure the effectiveness of the food market, a state innovation policy should be developed to ensure the functioning of regional food markets.