Abstract
This study attempts to investigate the influence relationship between the usage motivation, perceived value, and revisit intention of the stationery, which is increasing in the number of users. In order to carry out the purpose of this study, a survey was conducted on users with staycation experience. The survey period was conducted from September 1 to September 30, 2022, and a total of 276 copies were used in this study. The collected data were analyzed using the IBM Statistical SPSS 26.0 program. As a result of Hypothesis 1 verification, Hypothesis 1 was adopted as it was found that among the factors of motivation for use of the station, it had a positive (+) effect on the perceived value in the order of daily escape, display, and safety pursuit. As a result of Hypothesis 2 analysis, it was found that the perceived value had a positive (+) effect on behavioral intention, and Hypothesis 2 was adopted. As a result of the analysis of Hypothesis 3, Hypothesis 3 was adopted as it was found that among the factors of motivation for use of the station, it had a positive (+) effect on revisit intention in the order of showing off, daily escape, and safety pursuit. Based on the results verified through empirical research, practical and theoretical implications for operation strategies and marketing plans to attract staycation customers were presented.
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