Abstract
The article considers the problems of ecological innovations on the transport in combination with the concept of sustainable development. The essence and specifics of ecological innovations are determined. Ecological innovations, as well as the other types of innovations, are aimed at making a profit and reduce costs, but their specificity is manifested in the social, cultural and ethical context, which is directly related to the concept of sustainable development. The main reasons of the introduction of environmental innovations on the transport are considered, namely: increasing the efficiency and functionality of the transport systems, reducing energy consumption, reduction of negative impact on the environment, widespread use of intelligent traffic management systems and tools for optimizing traffic flows. Ecological innovation is directly related to the concept of sustainable development and is seen as a tool for its implementation. This is a completely new approach to entrepreneurship, according to which not only financial results but also observance of ethical and moral norms, social justice, and environmental protection are important. Strengthening of the environmental standards is considered in the article as an important factor in the implementation of environmental innovations by the transport companies. In particular, the constant increase of the European environmental standards, which regulate the content of harmful substances in exhaust gases, forces motor transport companies to continuously modify and update existing rolling stock. The expected development of the fleet of heavy trucks in Ukraine by 2030 is considered. The examples of the ecological innovations on the transport according to the traditional OECD classification are given. The key role of management in decision-making regarding to the implementation of environmental innovations and sustainable development of the enterprise is highlighted. It is concluded that transport enterprises will actively implement environmental innovations and follow the principles of sustainable development only if they make a profit by reducing operating costs and/or improving the image of the enterprise, which is impossible without strengthening social responsibility of the society.
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