해외여행자에 대한 문화관광 동기의 유형화 : 질적 메타분석을 중심으로

Abstract

The aim of this study is promoting analysis in depth through qualitative meta-analysis to classify overseas travelers’s cultural tourism motivations. Qualitative meta-analysis is used because the methodology is analytical research method intends to understand and explain the phenomenons with comparison, interpretation, analysis on individual qualitative studies. Accordingly, authors made use 6 steps as selection of research topic: search & selection, categorization of main concept, classification by common factors, systematization by key concept and interpretation & synthesis of results. Qualitative meta-analysis results on 6 selected articles showed 7 classifications of cultural tourism motivations, including ‘different culture experience through interaction’, ‘pursuit of knowledge through learning and experience’, ‘self-development and self-discovery’, ‘breakaway from everyday life’, ‘rest and isolation’, ‘consensus formation’ and ‘free schedule’. There are multi-meanings when overseas travelers pursuit cultural tourism motivations. Especially, it is includes main meanings such as ‘intercultural exchange meaning’ which is categorized by 6 studies and ‘leaning meaning’ which is categorized by 4 studies. As a conclusion, contemporary cultural tourists pursuit multi-purposes travel as cultural exchange, learning, rest and good fellowship. Therefore, tourism policy and tourism product development, based on motivations of these multi-purposes travel is needed. In particular, tourism product development to have both low-crowding and high-satisfaction is demanded to cope with greatly altered cultural tourism behavior after COVID-19 pandemic.