도시재생관광지, 만족 및 재방문의도 간의 영향에 관한 연구

Abstract

Purpose The purpose of this study is to identify the satisfaction and revisit intention of tourists by the attributes of urban regeneration tourist destinations. This is to suggest a study between satisfaction and revisit intention.
 Method In order to achieve the purpose of this study, a self-administered questionnaire survey was conducted targeting those who had visited urban regeneration tourist sites in Jeongeup-si, Jeollabuk-do, and a convenience sampling method was used as the sampling method. Data collection was conducted for about 1 month from February 6 to March 5, 2023, and a total of 350 copies were distributed, of which 337 copies were used for the final analysis, excluding 13 copies of the questionnaire with insincere responses.
 Results First, among the selected attributes of urban regeneration tourist destinations, history and culture, physical characteristics, and tourist convenience were found to have a significant effect on satisfaction, while accessibility to tourist destinations did not have a significant effect on satisfaction. Second, it was found that satisfaction in the attributes of urban regeneration tourist destinations had a significant effect on revisit intention. Third, in the relationship between the selection attributes of tourist destinations and revisit intentions, the partial mediating effect of historical cultural properties and physical characteristics was verified through satisfaction.
 Conclusion This study empirically analyzed the relationship between satisfaction and revisit intention of the attributes of urban regeneration tourist destinations, presented policy and practical implications for the development and operation of tourism in urban regeneration areas, and presented limitations and future research directions.