Abstract
Currently, in the midst of a global economic downturn, the importance of researching ways to enhance companies' export performance has become increasingly pronounced as the economic environment grows more challenging. This study aimed to examine the impact of export market orientation, personal networks, and export marketing capabilities as mediating factors on export performance. The analysis method employed for this purpose included multiple regression analysis and Baron & Kenny's (1986) mediating effect verification method. The analysis results of this study confirmed that export market orientation, personal networks, and export marketing capabilities all have significant effects on knowledge sharing intentions and export performance, with knowledge sharing intentions partially mediating the relationship between these variables and export performance. Through this, the study provides practical marketing strategy implications for companies to apply and develop knowledge sharing intentions in a manner suitable for their business environment, contributing to export performance.
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