Abstract
Abstract: This paper presents the results of a study of the 2021 presidential election campaign in Bulgaria and in particular political posters during the second round through the prism of visual communication and design. A brief theoretical overview is presented and a methodology based on an interdisciplinary approach is outlined. The aim is to draw conclusions about the specificity of this campaign on a visual and communication level. The paper does not seek to achieve a broad scope, but to approbate a research methodology (Kress, Leeuwen, Fabian, Heskett, Barnard, Holtz-Bacha, Johansson, Marzvanyan, Alhawaj, Messaris, Yifeng, Wei, Zhonghua) based on established criteria in theoretical publications and in adapting methodo¬logical propositions. Keywords: presidential elections, political advertising, political marketing, posters, visual communication.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
