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Abstract
The purpose of this study is to analyze the structural relationship among university students' character competency, innovation competency, creativity confluence competency and communication competency, and to identify the mediating effect of innovation competency and creative convergence competency in the impact of character competency on communication competency. For this purpose, an online survey was conducted among students at University A in Gyeonggi-do using the variables of creativity competency, innovation competency, creative convergence competency, and communication competency. Data analysis was performed using SPSS 27.0 and AMOS 27.0 statistical programs. As a result of the study, first, creativity competency, innovation competency, creative fusion competency, and communication competency all showed a significant correlation, and it was confirmed that the structural relationship was appropriate. In the final model, each path coefficient was statistically significant in all paths. Second, as a result of verifying the mediating effects of innovation and creative convergence competency on the influence of university students' character competency on their communication competency, it was found that character competency had a significant indirect effect on creative convergence competency through innovation competency. In addition, it was found that character competency had a significant indirect effect on communication competency through innovation competency and creative convergence competency. Based on the research results, the relationship among character competency, innovation competency, creative convergence competency, and communication competency was structurally analyzed and identified, and the direction of competency development and educational implications were provided.
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